Can you think back on a time of real growth, be it in business, in your personal life, or anywhere else? More than likely, you had to step out of your comfort zone for that growth to happen. Yes, we can make progress by doing what we’ve always done. But it will be slow and more importantly, by staying within your comfort zone, you are limiting your potential growth. It’s when we step out of that zone, try something new, take a bit of a risk, and allow for personal and professional growth that we start to see big changes for the better.
Let’s say your goal is to grow your reach and get out in front of a larger audience. What you’ve done so far, and what feels comfortable is writing a blog post a week and then sharing it on social media. Yes, some readers will find you. Yes, if you double or triple your efforts, publishing more posts per week and sharing more often across all your social media accounts, you will see some growth and engagement. But you’re staying in your comfort zone.
What if you used the time you would have spent writing another blog post or two and instead took that time to write a guest blog post for someone else’s blog with a bigger reach. What if you sat down and recorded a fun and informational video that you can then share on YouTube, imbed in a blog post, and share via your favorite social media outlets? What if you used the time to create a new course or eBook that you could promote? If those things are new to you, that may seem like a pretty scary proposition. But getting uncomfortable and doing it anyway can have some huge rewards.
Writing and submitting the guest blog post can give you a lot of added exposure by allowing you to get in front of an established audience. It also gives you the chance to start a relationship with a fellow blogger that may lead to all sorts of other opportunities and collaborations.
Recording a series of videos gives you the opportunity to reach a completely different subset of your target audience. There are plenty of people who prefer video content to written posts and articles. There are people who spend hours each day watching YouTube videos who would never stumble across you and your blog otherwise.
Creating larger items like courses or eBooks can sound like a scary proposition, but once you crack it and find something that converts well for you, you will get a steady stream of new leads in front of you without any added work.
There’s something else I want to mention, just in case I don’t have you convinced yet that getting out of your comfort zone is something you should be doing regularly. You won’t stay uncomfortable for very long. After recording those first few videos, submitting a couple of guest blog posts, and spending those first few dollars on ads, you start to get comfortable with the processes. Before you know it, they become second nature and yet another tool in your virtual tool belt. Once that happens, you know it’s time to explore some other strategies and ideas.
What things are you doing to step outside of your comfort zone and grow? Let me know at firstname.lastname@example.org or by commenting below.
In case you missed any of the other posts in the BUSINESS PLANNING SERIES, here are links for the entire series: